The rise of social media has led to a seismic shift in how we consume and interact with culture, with platforms like Instagram, TikTok and YouTube providing unprecedented access to artists, musicians and performers.
According to a recent study by the Pew Research Center, 70% of adults in the United States use social media to discover new music, while 60% use it to find new movies and TV shows to watch.
The impact of this shift is being felt across the cultural landscape, from the way artists market themselves to the types of content that are created and consumed.
